These are some of the presentation videos I showed you over the last two sessions. The reason I have shown them, is to illustrate that being a creative is 'more' of everything in creative thought. Imagination and application can manifest the creative outcome in any way you can dream of. These people seem special, only because they expand the realms of possibility and create their own 'fields of dreams'
For some added research and perhaps visual aid for me in the future, I have decided to create this blog post illustrating different ways in which designers present themselves through using creative CV's. I think there is an overall varied opinion on creative CV's, because the most important thing is that the message is portrayed successfully within the content as opposed to concentrating on making a complicated design. I am therefore unsure whether I would over complicate my CV in the future as I am not sure whether it is necessary. Another way I can show my creativity is giving the studios a link to my work or even sending them a sample of my work instead. I do think it is important to have an open mind with things like this however, and I do intend on experimenting with this in the near future.
This example below isn't particularly striking, however the folds/origami aren't too complicated, which could therefore suggest it would be a successful way to portray yourself.
Comparing yourself to a completely different object in this way is creative, however I am really not sure it is necessary. I therefore wouldn't take inspiration from design like this as I don't think there is much point or reasoning behind it.
This is by far the most impressive example I have come across so far, although at the same time the fact that the designer has printed their faces off at such a large scale could imply that they are maybe over confident or could even be perceived as being a bit arrogant? This is debatable but something we should consider.
This is another example which I am very fond of. The only issue with it is the length of it, I started to switch off about half way through and think it would have been more successful if it had been shortened slightly. I do think it has a very personal touch though being able to actually watch the designer write the letter themselves.
If someone is particularly interested in bottle packaging design and was approaching a studio that specialised in this area, then this would be ideal to send off. However unless this was the case I am not sure whether the bottle would be necessary. Another thing to consider is the fact that this wouldn't be easy to reproduce and wouldn't be cheap to reproduce if it was being sent out to a selection of different studios.
This is quite a unique way of presenting one's self, although I am not sure it is necessary really. To some studios this would perhaps be ideal and quirky and this may fit their signature really well, however I think the majority would have their doubts.
This is quite a clever idea, providing studios with the 'golden ticket'. However I am not sure how practical it is as an idea, because once the chocolate has gone, then a lot of the packaging has to be thrown away which isn't very sustainable, and the sleeve alone wouldn't stay in very good condition. It would be a stronger concept if the sleeve had a second use once the chocolate is eaten.
Today I ended up having a discussion with my boyfriend who currently works for Sony as a Character Artist, and therefore the feedback I received from him was extremely valid as he works in a creative environment working alongside graphic designers with experience in what I am currently doing. Firstly, I explained my concept for print. I brought the following ideas up in the discussion:
Using leaves to create ink
Making the pack reusable
The possibility of using leaves as a way of illustrating some processes (laser cut)
The concept of 'take a leaf out of my book' or 'turn over a new leaf'
My initial idea of having an information pack for students, which has progressed in to the idea of the audience being children and their parents (families) since the crit with Phil
The purpose of the pack to create something which would encourage designers to be more eco-friendly, which then changed in to a pack which would engage youngsters and their families in the different print processes (after the crit with Phil)
The idea of including seeds to plant in the pack so that the recipient could grow their own ink essentially
Once I had explained all of these ideas out loud it became apparent to me that I wasn't completely satisfied myself with how the idea has progressed since my crit. I hadn't found the previous crit as useful as it could have been which is perhaps what has led me to this confusion.
The questions I was asked as a result:
Why it is necessary to use leaves for your brief? Why not use vegetables as well?
This is something I had considered, but at the same time I hadn't really put it in to practice because I am still at the stage where I am trying to thicken my ink using binder. This also made me consider whether people would actually want to make their own ink themselves and whether they would actually bother with it or not. Perhaps it is all getting a bit too fiddly.
The feedback if this was aimed at designers:
Designers may not necessarily be interested in actually making their own ink, they would perhaps just rather be made aware of the print possibilities which printing places have to offer.
The feedback if this was aimed at families:
The children wouldn't understand the concept of being more eco-friendly necessarily at their age, and as a result it would remove the quality of the concept 'turn over a new leaf'. Another issue would be that vegetable ink is only one small area within printing and by providing them with the seeds would perhaps limit the content I could include. I also feel as though a lot of the emphasis and energy has been going in to the concept a bit too much, when I should really be considering the content a bit more, as this will inform my decisions more successfully.
Why would you use laser cut leaves in your pack? Isn't this unnecessary and hard to reproduce? Consider this brief as if it was a live brief.
The reasoning I had to answer this question wasn't really as strong as it should have been. This is something I simply wanted to experiment with initially, and something I may not actually use for my final resolution to this brief.
When I was told to consider this brief as a live brief, it seemed much more professional instantly. This would mean that I couldn't use things such as leaves to laser cut, unless I was going to photograph them, because the info pack itself is becoming too crafty, especially when the underlying concept it to simply make people aware and open their eyes to environmentally friendly processes where print is concerned.
Why not create something which is compact to encourage small businesses to use the greener option when contacting printing places to produce their work for them?
This was a suggestion which really gave me a positive feeling. I think this could definitely work and is very applicable to my idea. Rather than it being so hand crafted and perhaps a bit hand made looking, it would be better for it to have more of a corporate feel with a serious underlying message.
I feel as though receiving this feedback has given me an incentive to really nail down my idea and make sure that I know exactly what I need to produce and include. I am really pleased with the outcome of this crit though because I know that it is much more suited to the real world and producing it in a different format, perhaps by creating a mailshot, it is instantly much easier to reproduce and distribute this way, as opposed to it being a box with books inside. To save the environment as well, I would reuse the envelope in some way and I would also present the information inside on a concertina format.
Write a list of as many different methods you can employ to contact creatives, studios or agencies.
Send a voice recording along side a CV to add a more personal touch
Write a letter using quality paper
Package a letter in a unique way so they can unfold the package to reveal more information about me
Create a twitter account which showcases my work alone and give the studio a link to my account
Send the recipient a video of me speaking so that they can hear my voice - a more personal and interactive way of speaking, better than a telephone call
A QR code which could link the recipient to Skype so that you could speak to each other in person
Send them a package in the shape of a light bulb and say 'inside contains a bright new spark' the package could then be reused as a lamp shade (eco friendly)
What 'floats your boat'? I have decided to answer this question as well to give myself a chance to reflect on all of the other things I need to make sure that I am making time for.
Travelling
Meeting new people
Philosophy
Interactive design (start looking further than packaging design for more inspiration)
Fashion
Get someone to write a list of your good and bad qualities. Feedback from Ellen:
Bad
Attracted to using cream and black and neutral tones a lot (this colour palette could be extended)
I gravitate towards high end brands who are ethically driven (one day I may have to work for a brand without a strong ethical production line)
Could do with carrying out more primary research in terms of talking to people
Good
Think very deeply in to a brief and therefore very specifically focused on a target audience
Consistent level of work no matter what the brief entails
Choose to work not just 2D but 3D as well (balance of the two)
Starting to use a mixture of processes giving versatility
Sustainable and reuse within design
I found this exercise was really helpful to me because it made a few things apparent to me where my design development is concerned. I am going to make sure that during my print and web briefs as well as my responsive briefs that I try and experiment further with using colour and continue to carry out more varied primary research.
This morning we had a introductory chat with John about networking mainly. I wrote down a couple of key notes which I feel will be important to me now and in the future.
Sort LinkedIn account this weekend
Get to know people now
Main thing that companies look for now is people who love what they are doing
What makes you you? Include this on your CV and explain who you are to make you stand out from the rest
Hand written letters are probably the most appropriate form of communication as they attract people's attention
We then had a talk about contacting professionals. I also wrote down a few of the main key points that I picked up on during this session.
Build a dialogue with these people, it isn't about having a degree it is about who you are and what you have to offer
Treat contacting professionals like having a brief to complete
Always have the correct questions to ask people (have them ready in your mind)
Email, Twitter, post, other?
Consider why you are asking the questions? A visit would be good? Think about Skype and FaceTime (during one of the chats I had with John he mentioned that he was hoping to get us involved in more opportunities where we could speak to professionals via skype in one of the studios, I think this would be extremely beneficial to us!)
Think off the wall to stand out
Don't just be a person with a degree and no experience
Do not ask for a placement
The advice you get from people you will know forever and you can then keep in touch with these people
What will they want to know about you? What kind of creative are you? What kind of work do you see as synergetic to you?
Invite people to college
What can you show them? Take work with you
Don't worry about having a portfolio at this stage
What should you aim to take away from a meeting? Experience and practice run, an insight in to how a professional studio operates
VISIT LOGO DESIGN LOVE WEBSITE
CV
What is a creative CV?
It's all about you and what is great about you up to now. A shop window in essence
Package my CV
It is not just a CV but is a reference they may keep on file if it is good enough
Below are some of the examples which John showed us during his presentation. The ones that caught my attention the most are the first two, as I feel they relate closely to me and my practice. I would love to create a CV which could be sent out to studios specifically in the format of packaging. I think this would certainly capture someone's attention more than a 2D CV printed out. I could create it so that it would be easy for me to reproduce at a low cost, and as sustainable as possible. This is something I am going to start thinking about as an extra project on the side. I am going to start a new post on PPP to illustrate any relevant and inspiring research I find which will help me to create my own unique CV.
In the afternoon we had another session with John where he showed us a variety of different videos. We spent most of the time watching a Snask video, this was bizarre and certainly unique. They are a very successful studio though and are very clever to have done as well as they have done. Some of the key things I noted down when watching the video are as follows:
Say yes to everything
If you believe in yourself you can do anything
The Lille 2012 video also inspired me to create whatever I like and think big. It also made me think about my current design for print brief, and has made me consider how I could think even bigger and propose a seeded box as opposed to a box which would just have seeds attached to it. This is something I don't think I could physically make so I am going to propose how it could be produced commercially for the use of a large population.
John also mentioned how a lot of the third years now are currently revisited old briefs they completed in first and second year and redesigning them to see what they can come up with and how they can improve upon their original idea. I thought that I would love to do this with my Pooch Pouch Brief which I completed last year. This is something I could consider doing this year or next.
Below are some of the videos John told us to have a look at, some of which we watched during the presentation. I thought it would be worthwhile posting them on my blog so that I can always have them here to refer back to in the future.
Networking
as a tool for Creatives
Establishing
a personal practice as a Graphic Designer, starts early. Mid way
through ones degree or College course we identify (hopefully) the
most attractive direction that our practice
can
offer us as an individual.
However
throughout ones development, we meet many people from not only our
own sphere
of
work, but from many others. Photographers, film producers or
creatives from many other
disciplines.
This adds to the experiences that can interplay within your own
professional framework. As a student, we do this automatically within
the College, course and year groups as a day to day thing. Therefore
we slip into the networking mode virtually automatically through
‘crits’ and by collaborative tasks.
Near
to, or after graduating, we come away from College with a degree
(hopefully) which illustrates/indicates to our profession and others
that we have achieved a certain level of skill, and an academic
understanding of our industry and other areas that we may have
contact with, now or in the future.
It
would be amazing if that was the ‘magic ticket’ to a long and
lucrative career within the business...sadly not true. This is merely
a springboard that has lifted your foot onto the initial rung of our
live’s/career’s ladder.
We
can survive in a bubble now we have the technology, sitting
alone in a room somewhere
completing
and distributing work to whomever and wherever. Becoming a ‘creative
hermit’ has a few downsides however. No one being aware of your
existence, your ability, your brilliance. Remember there are over 7
billion of us clinging to our planet.
Networking
in all of it’s forms will introduce and engage you within the wider
areas of our
profession,
gain you friends (some that can last a lifetime) colleagues and even
clients from near and far (sounds a bit like either a fairy story or
a recruitment ad?).
How
can we effectively network with others?
We
can establish a network in quite a few ways, and I will identify a
few, but you will
more
than likely add a few more yourself.
1.JOIN
PROFESSIONAL ORGANIZATIONS allied to your discipline. ie the
2.Specific
NETWORKING SITES where one can upload a portfolio and
obtain
feedback from fellow professionals such ad Behance, Cargo,
Coroflot and many
others.
3.Join
CREATIVE CIRCLES and become active amongst your peers.
4.ATTEND
CONFERENCES and symposiums to meet others that may be
attending or
presenting there, this is a ricky one if one is of a reserved
disposition (shy).
But,
remember the phrase I always use as a displaced ‘Geordie’
‘Shy
bairns get nowt!’
TRAVEL,
work abroad or work with other designers/studios outside the UK.
This is something I made a specific point of within my own career.
It ‘globalizes’ your network and is so much easier today with
the internet.
BLOG
AND FOLLOW BLOGS. You can amaze yourself when someone from thousands
of miles away comments on your work, thoughts and ideas. Check who
is following you and why.
7.VISIT
other creatives and socialize. ‘Most’ are more than pleased to
meet
other
creatives. Establish a dialogue and it can go on for many years
if
you maintain the contact (not as a stalker though!).
THERE
IS NO ONE ON THE PLANET YOU CAN NOT
CONTACT!
When
I say that of course I mean there is no one in the world you can not
attempt to contact.
However,
have a reason to contact them.Even if it is simply to say WOW. Years
ago, I had always enjoyed the work of Milton Glaser in New York (I
LOVE NY) and took a punt and
contacted
him simply to say how over the years I really enjoyed his work. I
still email and get
replies
today...he and I are getting long in the tooth, but both enjoy
creative work.
Do
not wait...start today...but have a reason and identify why you want
to talk.
Networking
has been around since the beginning of the artist/creative days. The
PreRaphaelites, the Impressionists all networked and discussed their
work...I am not suggesting you drink, fight and cut your own ears
off, but networking is a helpful and rewarding
pursuit.
Some
of my own tips for networking to expand your own network.
1.When
you do contact/ meet other creatives you have identified as having
some synergy
with you and your practice, ask who else they would suggest you talk to/follow.
Keep
in touch on a regular basis (even if it is a postcard from your
vacation), pass on other creative practices projects you have seen, they may appreciate it as much as you do.
This
is a simple diagram of how it should work.
Why
would anyone want to let me
into their
network
or
interested at all?
Initially
as a new Graduate or a final year student, you are ‘new blood’
and fresh. You have had a number of years where you have been
encouraged to look at the profession in a new
light
and can bring fresh thinking and ‘untainted’ views.
When
wanting to make contacts and seeking advice, you should understand
that professionals
will
want to give advice...it’s really nice to be asked and to be
seen as an ‘expert’
This
may sound like ‘schmoozing’ (look it up) or ego tripping, but
what the heck, if it works,
use
it.
Remember,
recently it has been reported that networking has achieved between
60-80%
of
potential job offers?
Networking
can induct you into important information ‘loops’ and make you
aware of opportunities and projects that a ‘creative hermit’ may
miss out on.
For
those who have seen the movie ‘Meet the Fokkers’ you are
inside the circle of friends.
The
‘FOKKER’ effect
This
you may think is common sense. It actually is. BUT it is surprising
how effective it can be
to
network. The biggest reason people do not network is poor time
management (but that is another story). Not being bothered to take or
make time is something we really should address, it is so easy to say
‘I’m too busy’...or ‘I haven’t has a spare minute’
Think
about that next time you miss out on something you really wanted to
be part of...a few
minutes
every week can be advantageous. Like Facebook and Tweeting.
There
are over 7 Billion people on our planet...why not
speak to a few?
This morning we had a crit with either Phil or Lorraine in small groups. I was in a group with Phil as well as Adam, Lizzy, Abi, Amy and Anna. We were at the start of the day and had one hour to get through everyone and give everyone some constructive feedback. I went first and discussed both my ideas for web as well as print.
I started off explaining my concept for web and how I am going to base it around the concept of sugar cane. Using my three scamps I explained which had stood out to be the most successful in Simon's web design session. I would have liked some feedback on the content of my website at this point but nobody really responded to what I had to say. Phil said I should decide on my content myself and narrow it down so that I didn't have too much to work with, I felt as though this was a fair point and I am going to strongly consider my content now that I have had this crit.
The feedback I was given for my web ideas are as follows:
Phil liked the idea of creating a sustainable future and involved the audience by asking them to create something out of recycled material and sharing it with the world essentially.
Phil also mentioned that when he was listening to my idea he instantly thought that it could be an educational resource and said that I should consider whether it could maybe be for schools, businesses or commercial use.
The idea of looking at current brands who have used sugar cane within their packaging also seemed to appear to be a strong idea, this is something I need to consider.
Overall I was therefore told to really look at my audience and focus it down, when doing this it will help me to decide on my content as well.
I have therefore decided to carry out some primary research and get some feedback from people in my year group to see which they think would be the most beneficial website to produce. I think this will help me immensely and it is important that I gather this primary research to know that I am creating something worthwhile that would be used.
I then spoke about my print brief. I had spent quite a lot of time explaining it yesterday to the group I was in and so I didn't want to take up too much time today concentrating on it. I therefore tried to summarise all of my ideas, however this was hard as I have currently got so many. My main concern at the moment is my target audience, as I really need to nail this down before continuing any further with design ideas as such.
The feedback I was given for my print ideas are as follows:
As soon as I had explained how I would be creating this pack based on the idea of 'turning over a new leaf' or even 'take a leaf out of my book', as well as mentioning about how I would have seeds at the end of the book and things to push out and create bookmarks, Phil came back to me and responded by saying that he instantly thought it would be perfect for the use of families. This is something I hadn't previously considered because obviously my underlying concept it all about being eco friendly with design. Beth then asked Phil about the content of my print information pack and suggested that children wouldn't be able to necessarily fulfill the process. Phil then said it would therefore be more of a challenge for me, something I would greatly benefit from, because I would have to consider how to approach it in terms of tone of voice. I could write it so that the adults could understand it and teach their children, and at the same time would be encouraged to consider what materials to use when playing with their children or even teaching them. I also think this gives me more scope to include a wider variety of things in my pack. I had already considered including the wooden stamps that I use to create the pack, so that the children could then use the ink they make with their seeds, and then use the wood blocks to print. This could easily be extended by creating more 'props' for them to use for a variety of processes.
Due to not having to include everything within my pack (as long as it is shown on my blog that I have researched it) it allows me to be more selective about the information. Phil suggested that I could perhaps provide the parents/adults with a separate glossary with all of the other processes if I felt it was necessary.
Last night I carried out some further research after my crit, and I found some resusable white boards as well as clear sticky boards. This would most certainly appeal more to children. I do however think that I need to aim it at children who have already been in education for a good amount of time, because they will need to be able to read and respect the pack in terms of keeping it in good quality.
I felt as though this crit was beneficial in terms of the feedback that I received, however I also felt as though I was slightly rushed and was unable to get across all of the points that I was hoping to make. This is because I was aware that we only had one hour to get through everyone. I do think however, that next week's crit with Lorraine and Phil will help me a lot more and put me in the right direction, and at the moment I can concentrate on responding to the feedback I have been given over the past two days.
The other day when I had a discussion with John I asked him about any studios in the North West I asked him whether he knew of any good design studios that I could contact who design a lot of strong packaging design. Today John gave me this list, so I am going to have a look on each of their websites and contact the studios I am interested in, hopefully I will be able to get a placement or visit out of this.
This morning we had a briefing with Phil when he told us all about what we will be doing this morning. We then went in to the studio to discuss our work. We got in to our own groups, ours had seven people in it. I felt as though this was a good amount to start with, however at the end we ran out of time which could perhaps imply that we were either spending too much time on one person's ideas, or that we could have done with having smaller groups to work in. This is something I can suggest next time. Whilst we were talking through our ideas, Lorraine came over and started talking to us about audience. She had heard us talking about audience and how a lot of us were designing for 'graphic designers' or 'first year graphic designers' and she suggested that this was perhaps a bit too broad and that we needed to consider WHO exactly we were talking to and aiming it at. She then asked us who:
Boys and girls
Background can differ
Have an education whether they come from A level, foundation or work etc
Lorraine suggested that we should take away the label and ask WHO?
May have to look at statistics
Who else could it benefit?
Why would they be interested?
When Jamie was discussing his idea he mentioned the book he had used 'Print and Finish' by Ambrose/Harris. This is something I am going to look at and perhaps buy to help me as it looked like a strongly designed book.
The feedback I received was:
Make paper out of leaves - paper can be created by using leaves
When embossing, reverse the letters so that it is the opposite that sticks out
Create a tree which can be used to hang the leaves from - this would have two purposes and could be used afterwards for a plant to grow around and planed in a pot of soil
Melissa mentioned that on the website, not on the high street there are plant seeds with words on so this is something I am going to look in to
Whilst we were discussing my idea I also thought about the possibility of me being able to package my books which could then be torn off and the inside of the packaging could then have a template of something which you could make - perhaps a bag which the pack could be stored inside.
I have decided that I am going to create some prototypes of some of my ideas for tomorrow's crit as I think this would be beneficial to me when explaining my concept.
I found this crit quite useful as I had some constructive feedback which I will be able to apply to my work. However, I think more feedback tomorrow will allow me to be sure about some of the things I am currently unsure about when relating to the actual design.