Monday, 31 March 2014

OUGD502 - PPP2: Studio Brief 3 (Life's A Pitch)

Below are some business cards which Harrison created for our presentation. As he now works in the print room he was able to run a few off for us all so that we all had our own printed with our specialisms listed. We would have liked to have created Vinyl stickers to put on mount board and then on to the wall but unfortunately on the day we wanted to do this, the machine wasn't working. 

OUGD502 - PPP2: Studio Brief 3: Life's A Pitch (Presentation)

OUGD502 - PPP2: Studio Brief 3: Life's A Pitch (Presentation Script)

For our presentation, I was allocated the task to type up our script. We needed to have a prompt for us to follow but didn't want to have anything which was too detailed as this would mean that everyone would focus too much on reading it directly from the sheet as opposed to improvising. We shared all of the presentation out evenly to make sure that everyone had equal amounts to say. 

Saturday, 29 March 2014

OUGD502 - PPP2: Studio Brief 3: Life's A Pitch (Quotes)

For our presentation, we have decided that we would like each slide to have a different quote on it. I volunteered myself to research different quotes which would be suitable for us to use. As our branding is based around mathematics, we wanted our presentation to also have the same underlying theme. This is why we decided that it would make sense for me to research into mathematicians and quotes that they have said in the past. Having already researched into The Secret and The Power I enjoyed this task a lot. I was also aware that each quote needed to have a direct link to our presentation and the information we are trying to convey. This is why, for each quote I have not only written the name of the person who said it but I have also written in bold what they could be used for on our presentation. This way, our notes can give us the basic direction we need in terms of knowing what to say, whilst our presentation can just allow our audience to think and read while we speak.
Availability to travel direct
The shortest distance between two points is a straight line.

Isaac Newton
Dealing with clients
Tact is the art of making a point without making an enemy.

Quality not quantity 

We focus on branding

Possible quote

The way we deal with our clients – we are very concise


OUGD502 - PPP2: Studio Brief 3: Life's A Pitch (Inspiration: The Secret)

When I was asked to research into quotes for the presentation I started off by looking at two of my favourite books: The Secret and The Power. Using these books I researched online to see which quotes came up and decided to collect some of them for inspiration. I really enjoyed this task as it is something I have always been interested in and I often read both of these books to stay positive, especially if I am feeling stressed out with my workload. I therefore felt as though this research was extremely relevant and worthwhile.

Rhonda Byrne follows up her international bestseller, The Secret, by taking the power of positive thinking beyond the Law of Attraction in her latest book, The Power. Whether you are looking for a little nudge to help you seize the moment, follow your passion, or lead a more joyful life, Rhonda encourages us to take control of our feelings and frequency so that we can become the architects of our lives. 

Between The Secret and The Power, Rhonda focuses on the mental preparation needed to achieve our dream lives, but misses one critical component: hard work. Maybe her next book? If someone is trying to lose weight, imagining life at one's ideal weight is an important part of the process. Without making the commitment to eating healthier and incorporating consistent exercise into life, success will remain elusive, even for the most well-prepared mind. 

If you are looking to reset your feelings and energy level, The Power will help you do just that. Some of my favorite inspirational quotes from The Power are captured below.

1. "Life is supposed to be fun! When you're having fun, you feel great and you receive great things! Having fun brings the life you want, and taking things too seriously brings a life you have to take seriously." 

2. "Let go of the things you don't love about your childhood, and keep the things you love. Let go of the things you don't love about your adolescent and adult years, and keep the good things. Just keep the things you love about your whole life." 

3. "When you're feeling joyful, you are giving joy, and you'll receive back joyful experiences, joyful situations, and joyful people, wherever you go. From the smallest experience of your favorite song playing on the radio to bigger experiences of receiving a pay raise -- all of the circumstances you experiences are the law of attraction responding to your feeling of joy." 

4, "Life isn't happening to you; life is responding to you."

5. "Many people don't know about the power of good feelings, and so their feelings are reactions or responses to what happens to them. They have put their feelings on automatic pilot, instead of deliberately taking charge of them." 

6. "Every single second is an opportunity to change your life, because in any moment you can change the way you feel." 

7. "The difference between someone who is struggling and someone who has a fabulous life comes down to one thing -- love. Those who have a great life imagine what they love and want, and they feel the love of what's they're imagining more than other people."

8. "Whatever you can imagine is waiting for you, fully created in the invisible, and the way to make it visible is to harness the force of love by imagining and feeling what you love." 

9. "Whatever is in your magnetic field is attracting to itself, and so the more love in your field, the more power you have to attract the things you love." 

10. "The more love you give in your day-to-day life, the greater the magnetic power of love you have in the field around you, and everything you want will fall at your feet." 

11."So how do you fall in love with life? The same way you fal in love with another person -- you adore everything about them! You fall in love with another person by seeing only love, hearing only love, speaking only love, and by feeling love with all your heart! And that is exactly how you use the ultimate power of love in love with life." 

12. "You are the driver of your mind, so take charge and keep it busy with your instructions by telling it where you want it to go. Your mind only takes off on its own if you are not talling it what to do." 

13. "When anything good happens to you in your day, give thanks. It doesn't matter how small it is, say thank you. When you get the perfect parking space, hear your favorite song on the radio, approach a light that turns green, or find an empty seat on the bus or train, say thank you. These are all good things that you are receiving from life." 

14. "Your imagination is more real that then the world you see, because the world you see comes from what you imagine and believe! What you believe and feel to be true is what will be your life." 

15. "Whatever story you tell, whether good or bad, will be the story of your life. So start telling the story of your amazing life, and the law of attraction must make sure you receive it." 

16. "If you're not feeling good and you want to change the way you feel, or if you want to lift good feelings higher, then take a minute or two and god through a mental list of everything you love and adore. You can do it while getting dressed in the morning, walking, driving or traveling anywhere." 

17. "What does it mean to be healthy? You may think that being healthy means that you are not sick, but being healthy is far more than that. If you feel okay, or average, or nothing much at all, you are not healthy." 

18. "Being healthy is feeling the same way as little children feel. Little children are bursting with energy every day. Their bodies feel light and flexible; moving is effortless. They're light on their feet. Their minds are clear; they're happy, and free of worry and stress. They sleep deeply and peacefully every night, and they wake up feeling completely refreshed, as if with a brand-new body. They feel passionate and excited about every new day. Look at little children and you will see what being healthy really means. It is the way you used to feel, and it is the way you should still feel." 

19. "Whatever you believe about your body, your cells believe too. They don't question anything you think, feel, or believe. In fact, they hear every thought, feeling, and belief you have." 

20. "If you think or say, 'I always get jetlag when I travel,' your cells receive 'jetlag' as a command, and they must carry out your instructions. Think and feel that you have a weight problem, and your cells receive the order of a weight problem. They must follow your instructions and keep your body in an overweight condition." 

21. "You are the ruler of a kingdom, and whatever you think and feel becomes the law of your kingdom -- the law within your body." 

22. "Gratitude is the great multiplier, so say thank you for your health every single day." 

23. "Before you eat food or drink water, look at what you're about to eat or drink and feel love and gratitude. Make sure your conversations are positive when you are sitting down to a meal." 

24. "Remember it only takes giving love and good feelings a minimum of 51 percent of the time to reach the tipping point and change everything."

OUGD502 - PPP2: Studio Brief 3: Life's A Pitch (Copyright)

What You Need to Know About Copyright Laws



Here is a list of things designers can’t copyright:
  • Titles
  • Slogans
  • Names
  • Measurement Charts
  • Calendars
  • Symbols
  • Variations of lettering or coloring
Many of these things can only be protected by trademarks. The difference between copyrighting and trademarking is that copyrighting is simply the act of using the trademarked item in written text to market, advertise, or convey a viewpoint and citing that text as your own. Trademarking is a means of identification to distinguish a name, symbol, figure, or word as unique to that merchant or manufacturer. Even if a name is trademarked it can still be used in a design or written work as long as it isn’t manufactured under that name.


Registration is not required for your work to be copyrighted since it really was copyrighted when you put it in print. However, you need to register if you want to be able to sue somebody for statutory damages. That little copyright symbol represents your claim to it and lets people legally know they can’t claim it as their own or plead dumb under the innocent infringer rule. Using the copyright symbol itself in the image is not required but notice needs to be given with the image that it is registered in order for you to be able to sue for damages.


So is the copyright automatically mine if I create it? Yes and no. An exception would be if you are designing something for an employer then more often than not they will own part of the copyright as well. Most companies will want your work for them to be solely theirs but it’s good to get shared rights so you can claim it for solid reference. Usually these agreements prohibit you from using the image anywhere else but you still claim it as your creation. Other than that, yes, any original work you create is yours.


Infringement is when someone takes a substantial part of your design without your authority. Exact standards vary from nation to nation but generally the substance is considered the part that defines your work as unique and truly gives it originality.


To be completely honest, the test for originality can be a very gray area. Your work doesn’t need to be something along the lines “the likes of which we have never seen” but it does have to be easily distinguishable as your own effort. For example, a design with a green and yellow Pepsi can that doesn’t say Pepsi and has slightly different curves in the design could in a lot of cases be considered original because nothing proves it’s really even a soda can. Sometimes proving your work is yours is even harder than coming up with something that is considered original.


In places where copyright registration is not used (or you just neglected to get it) it is important to keep records of all of your original work. Dates, publishes, and witnesses can all serve to help prove that an original work is yours and without registration it is best to present any verifiable evidence the work is yours. Once you prove you are the copyright owner of the work you have to prove there is a connection between your version and the copied version to seek compensation. This is why registration is so strenuously encouraged, because if the person who made the copied version can prove they have never had access to any of your work and they came up with their version on their own, then you may have to share the copyright.
A published design at a date earlier than the person revealed their copy can ultimately lead to you having the copyright. However, if the person can still prove they had no access or any way of knowing your work existed, then they are considered an innocent infringer and can't be sued for damages. At most they will just have to credit you for the work or remove it from the place profiting from it


As stated above, if you can prove the person copied your design, then you can seek damages. You can file for an injunction, which prevents any more distribution or copying of your work by the other party. You can claim compensation for the copies of your work that have already be used. Or, if you can prove the infringement was flagrant, you can request that the court take more punitive measures against the copying party.


Creative Commons is a form of copyright where content creators who want to share their work may do so. However, it is usually on the condition that their work be properly attributed. There are six different types of licenses you can obtain when sharing your work in creative commons. Some allow you to distribute and modify for commercial and non-commercial purposes, some only allow you to use them for non-commercial purposes, and some require you to subject your new work to the same license as the shared content. Any violation of these laws is stealing.
For example, if a person has a photo protected by the Attribution ShareAlike license and you credit them for that photo in your work but you don’t license your derived work under the same terms as they did their photo, you are violating the terms of the license.
Creative commons is a way for artists to share their work with anyone online but once their work is up and licensed, they are only allowed to guard that work within the boundaries of the license. Once you give that consent anyone can use your work for any purpose you deemed fit with your license regardless if it’s inferior work or not consistent with your beliefs.
Creative Commons Licenses


While copyright laws do vary from country to country, in most cases it lasts until 50 years after the person’s death. In the United States, copyright protection lasts for 70 years after death.


You will receive the same copyright protection for your designs in all of the countries who have signed the Berne Convention for the Protection of Literary and Artistic Works. Laws vary slightly with durations, deadlines, and court processes but the general laws of copyright are accepted by the majority of the world.


When someone steals credit for another’s work they are stealing more than just a picture or an idea. They are stealing the time, the labor, and every event that led to the real artist being inspired to create that work. If another person’s work inspired you to create something original, acknowledge them for it by obtaining their consent. Most important of all, know your own rights and utilize them to their full extent whenever you can. Art is not stealing something and being creative about getting away with it. Art is about an honest expression, preserve it’s integrity and do your part to give credit where it is due, most of all when it’s yours.

Friday, 28 March 2014

OUGD502: PPP2 - Studio Brief 3: Life's A Pitch (Notes)

Below are some key notes I wrote down whilst John presented to us. Although all of the presentations are on estudio I thought it would be helpful if I wrote down all of the key information of what to include and what not to include in our presentations. I am finding these sessions with John really helpful and inspiring and look forward to starting to put our group work together and create a successful powerpoint. 

Wednesday, 26 March 2014

OUGD502 - PPP2: Studio Brief 3: Life's A Pitch (Existing Examples of Work)

As I have been allocated the job to research into existing pieces of Graphic Design that we could potentially show on our presentation. I thought that it would be worthwhile for me to first of all research into the work that our competitors portray on their websites. At this current moment in time I am actually unsure whether we will show any examples of our work in the presentation. This depends on whether it will be text based with all of the quotes or whether we want to include some imagery too. It will also depend on whether we can find images of high enough quality to include on the presentation.

Below are some examples from the Numiko website. They have simply provided a snippet of information on their website with a link to view more of the project. This is very fitting with Numiko as they are a web based studio and therefore this is a fantastic way for them to show their work off, as it is so readily available on the web. 

I think if we were a more defined studio and focused on web design, this is something we could consider doing. We could even show a screenshot of our website in the presentation rather than just a flat image. This would be quite good fun and would also make our presentation more appealing and interesting to look at. 

The way in which Passport present themselves is very organised and straight to the point. All of the work that they show on their website is mainly print based but I like the fact that they have all of their work photographed and demonstrated to the user as this means that the user can get a real feel for the type of work they produce.

Rabbit Hole is another competitor of ours who we need to be aware of. The way they show their work on their website isn't as straight forward as it could be, and I feel as though the navigation could be improved. The way they show their work is quite simple though, simply click on a link to reveal the images. All of their images are quite different to the previous examples so this just goes to show that every studio is different.

OUGD502 - PPP2: Studio Brief 3: Life's A Pitch (Company Research)

Although we have all been allocated different research topics I wanted to make sure that I understood everything to do with our company. At the moment we have decided that we will be a Limited Liability Partnership. Harrison decided that this would be the best option for us, however it is not a definite decision at the moment.

Below is some of my secondary research taken from the companies house website. I have been reading through it all to make sure that I understand all of the relevant information. I haven't read through everything on there because I feel as though I don't need to know a lot of it for the sake of answering this brief, however the information that I have read has made it a lot clearer to me. 

Limited Liability Partnership


OUGD502 - PPP2: Studio Brief 3: Life's A Pitch (Competition)

Key Information to be aware of:
  • Also located in Duke Street Studios
  • Cover branding and identity
  • They will have already built up a relationship with local clients

Key Information to be aware of:
  • Also located in Duke Street Studios
  • Local competition
  • Mainly focus on work for the music, arts and culture sectors but they will also cover branding and identity too
  • Could be a potential source for clients for us, as they may have work which they need completing but not enough time to complete it as it may not be their expertise or speciality

Key information to be aware of:
  • Numiko are also situated in Leeds
  • They are a web based studio but they do also touch on branding and identity
  • They aren't located in the same building as us