Today I received my Moo samples in the post. I was really pleased as they have arrived just in time for me to make a definite decision about whether to use their services or not. At the moment I am in two minds because I am aware that I will no doubt improve my self branding even further over the Summer and therefore I wouldn't want to get 50 of everything printed in case I change it. This is something I need to consider carefully, as it isn't exactly a cheap process and I would have to ensure I was positive about it before ordering everything online. In addition, for this submission, I like the idea of producing enough to demonstrate my branding but not go overboard with the cost as I would like to be sensible and not push the budget too far for something which could develop a lot further.
I also feel as though, at the moment, because I know that I have a paid placement for the whole of Summer, my branding is something I can be working on in my spare time, in time for me to contact more studios in third year and be completely certain about what I produce before distributing it all.
The first thing I noticed when I received all of the Moo samples, was the quality of the constructed envelope/holder. I love how they have tried to be as sustainable as possible and use every possible space to show even more examples. It is also quite an interactive way of presenting work, making it inspirational in terms of packaging design (in my case) as well as demonstrating what they have to offer.
As demonstrated in the photographs, the presentation is really clear and concise and extremely inviting and I am extremely impressed with the quality of the print. They have provided all of the different types of stock which they offer, allowing the customer to make a well informed decision before ordering.
I really love the idea of using mini cards to showcase work. I think this is a really unique and interactive way of engaging with a client. However, as they would all be separate, it might not be the most appropriate technique, as the client may prefer to have everything neatly contained in an order.
Decision Time
I am so pleased with all of these samples. I heard about Moo from someone I know who is currently setting up their own studio at the moment and so they are printing all of their work at the moment. They have been extremely pleased with the service and will be using them again. I therefore feel as though this is a definite option for me.
I have had an informed discussion with him about whether it would be appropriate for me to get everything printed in time for the PPP presentations and hand in, and we both came to the conclusion that it would end up being quite costly, and as I know that I will probably tweak a few things before mass producing it all, I think it is a wise decision to think of an alternative instead.
I will however be using Moo in the future, perhaps over the Summer period to get everything printed in time for third year, or at least print everything at the start of third year when I have the opportunity for my peers to review it beforehand.
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